He's like, "So it's probably not surprising maybe you're handled a bit different these days." But as we just go forward, our hope is that more ideas of social change through business start hitting scale. But at the same time, it doesn't read at all like a 'guide to success'. I spoke to him during the Social Enterprise World Forum in … What they did have was a drive to make a difference to the world. So I don't know, sounds bold but the next decade we want to a bit of a new world order. Reading Time: 5 minutes. We are fighting people for shelf space and that's business, but we're all in this for purpose." Because I think back then and still a hundred percent to this day and definitely with this campaign, I think we're about a similar age. After all the costs involved in getting great products to consumers are taken care of, every last cent that Thankyou makes goes toward ending extreme poverty. Daniel has 1 job listed on their profile. Refreshingly real and always inspiring, ladies and gents… Here’s Daniel. And if you can push through the tough years and they are tough, you can get there. Hm. And if we had taken that opportunity and to be clear, it was with a global retailer who wanted to take Thankyou Water, which was our first genesis product. That leads me straight into our next question, because I mean this No Small Plan that you have right now, I mean, I just want to wave a magic wand a little bit and what's the potential of this? It's got this real buzzy energy about it right now. And anyone listening, it was like, "Well, how does it work?" I mean, the team that worked on it, the agency, it's the best thing I feel I've ever seen but super biased. It's been a heck of a journey. Daniel Flynn co-founded Thankyou, a social enterprise started in Australia which aims to end global poverty. I absolutely agree with that. The podcast that explores the future of business. Question tradition. Estimates over a hundred million people going back into extreme poverty.". The social enterprise exists to give 100% of profits to help end global poverty through the sale of their consumer products. Here at OneContact we have provided 24/7 support to Thankyou's customers, through phone, webchat and email, ultimately allowing us to act as an extension of their team. What inspired you to share the Thankyou story in such a raw honest way? So what's uptake been like? New Zealand has four million people, incredible culture. We looked at our model and we went, "Thankyou has an incredible way to launch ideas, launch into new categories, get market share. But yeah, thanks, I'll pass it on. We're trending on Twitter. Here's a brand that's actually doing some good. Full name Daniel Raymond Flynn. And that feeling, I don't think I'm alone in that. Ah man. So this campaign, I love that you guys, you've come out swinging and I love that about Thankyou because you're small and mighty in a way. Outside of Thankyou, Daniel's really passionate about others making their own ideas and dreams a reality. Yeah look, this one goes deep. Yeah. Daniel. I think particularly with getting Thankyou products into Coles and Woolworths, and then also with the launch of the book as well, I was going to ask you why you think, is it the alignment of purpose? Daniel Flynn. And you're judged by both at times and we've had some really rough years and at Thankyou we're really open about them. Daniel Flynn Jobs People Learning Dismiss Dismiss. That for us was another test. And he smiled and said, "Look, ah, when you guys first started probably no one took it too seriously, but then you took market share and you guys have a bit of weight behind the brand." Very few believed we could transcend from water into other products like food and personal care, they're very technical products, but we prove that and that to us is important. I mean, the startup journey was rough. Everyday activism and peoples innate desire to do good. And Thankyou has done this since day one, which I think is absolutely incredible. I think people are really ready to change the channel and do something positive for the future. And our goal at Thankyou is to turn up every now and the, not too often or it would be annoying, but every few years with a way that together we could shift the dial by adding our voice. And if you'd followed the moonshot, the actual moonshot story, Apollo 11 lands on the moon but that was the first rocket and it was actually the only rocket that was designed to land on the moon. [9] Samaritan's Purse was not a signatory to the code of conduct run by the Australian Council for International Development, which bans aid as a vehicle for promoting religion or political groups and requires financial transparency and auditing. 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